Case Studies

20 years ago, I opened a design tool for the first time on Windows XP!
And I’ve loved evolving with design tools ever since.

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Using Analytics to Improve UX: A Case Study with PostHog

When defining a new action in PostHog, there are several methods available. One approach is using the page URL...

Using Analytics to Improve UX: A Case Study with PostHog

When defining a new action in PostHog, there are several methods available. One approach is using the page URL...

Simplifying the Page to Improve the User Experience

One of the key pages in our main user flow had a high churn rate. To improve it, we conducted a usability test...

Simplifying the Page to Improve the User Experience

One of the key pages in our main user flow had a high churn rate. To improve it, we conducted a usability test...

How Data-Driven Design Improved Accessibility for Deaf-Mute Drivers

However, after taking a data-driven approach and analyzing real conversations, we realized that ...

How Data-Driven Design Improved Accessibility for Deaf-Mute Drivers

However, after taking a data-driven approach and analyzing real conversations, we realized that ...

Why Quantitative Usability Testing Matters?!

A key advantage of quantitative usability testing is tracking results over time.

Why Quantitative Usability Testing Matters?!

A key advantage of quantitative usability testing is tracking results over time.

Making Snapp ride-hailing app more accessible for both passengers and drivers.

We came up with some fundamental solutions to make communicating between passengers with disabilities and drive...

Making Snapp ride-hailing app more accessible for both passengers and drivers.

We came up with some fundamental solutions to make communicating between passengers with disabilities and drive...

Case study: Increasing the credibility of stores

In order to increase trust in the stores present physically, it was important to be able to better display them. We ...

Case study: Increasing the credibility of stores

In order to increase trust in the stores present physically, it was important to be able to better display them. We ...

Case study: Encourage store owners to post more

The average number of posts in each store is low. In contrast to visiting the posts of each st...

Case study: Encourage store owners to post more

The average number of posts in each store is low. In contrast to visiting the posts of each st...

Making Store Profiles More Discoverable in Divar’s Marketplace

While testing our own store profiles, we noticed a key issue: buyers couldn’t easily find the st...

Making Store Profiles More Discoverable in Divar’s Marketplace

While testing our own store profiles, we noticed a key issue: buyers couldn’t easily find the st...

Case Study: Bring Churn Funnel Endpoints Back to Your Website

In my periodic review of Google Analytics, when following the users flow funnel, I found that a significant nu...

Case Study: Bring Churn Funnel Endpoints Back to Your Website

In my periodic review of Google Analytics, when following the users flow funnel, I found that a significant nu...

Using Analytics to Improve UX: A Case Study with PostHog

When defining a new action in PostHog, there are several methods available. One approach is using the page URL...

Using Analytics to Improve UX: A Case Study with PostHog

When defining a new action in PostHog, there are several methods available. One approach is using the page URL...

Simplifying the Page to Improve the User Experience

One of the key pages in our main user flow had a high churn rate. To improve it, we conducted a usability test...

Simplifying the Page to Improve the User Experience

One of the key pages in our main user flow had a high churn rate. To improve it, we conducted a usability test...

How Data-Driven Design Improved Accessibility for Deaf-Mute Drivers

However, after taking a data-driven approach and analyzing real conversations, we realized that ...

How Data-Driven Design Improved Accessibility for Deaf-Mute Drivers

However, after taking a data-driven approach and analyzing real conversations, we realized that ...

Why Quantitative Usability Testing Matters?!

A key advantage of quantitative usability testing is tracking results over time.

Why Quantitative Usability Testing Matters?!

A key advantage of quantitative usability testing is tracking results over time.

Making Snapp ride-hailing app more accessible for both passengers and drivers.

We came up with some fundamental solutions to make communicating between passengers with disabilities and drive...

Making Snapp ride-hailing app more accessible for both passengers and drivers.

We came up with some fundamental solutions to make communicating between passengers with disabilities and drive...

Case study: Increasing the credibility of stores

In order to increase trust in the stores present physically, it was important to be able to better display them. We ...

Case study: Increasing the credibility of stores

In order to increase trust in the stores present physically, it was important to be able to better display them. We ...

Case study: Encourage store owners to post more

The average number of posts in each store is low. In contrast to visiting the posts of each st...

Case study: Encourage store owners to post more

The average number of posts in each store is low. In contrast to visiting the posts of each st...

Making Store Profiles More Discoverable in Divar’s Marketplace

While testing our own store profiles, we noticed a key issue: buyers couldn’t easily find the st...

Making Store Profiles More Discoverable in Divar’s Marketplace

While testing our own store profiles, we noticed a key issue: buyers couldn’t easily find the st...

Case Study: Bring Churn Funnel Endpoints Back to Your Website

In my periodic review of Google Analytics, when following the users flow funnel, I found that a significant nu...

Case Study: Bring Churn Funnel Endpoints Back to Your Website

In my periodic review of Google Analytics, when following the users flow funnel, I found that a significant nu...

20 years ago, I opened a design tool for the first time on Windows XP!
And I’ve loved evolving with design tools ever since.

Send Me a Message

Send Me a Message